The new Apocalips Matte Lip Velvet come in 4 shades, I believe. I got the lightest one, called Atomic Rose. Despite the rose name, I find the colour is more coral toned. I hope you can tell by the swatch.
The texture is smooth and for a matte product it feels quite comfortable on the lips. The lasting power is very good too. Because it is so opaque and pigmented, it sort of leaves a stain behind, which means I only feel the need to reapply once a day.
I think this will be a great competition for the Bourjois Rouge Edition Velvet Lipstick. I have only tried the Bourjois in store, a couple times, and wasn't a huge fan, especially because of the smell of it. I know everyone has been loving it, but I think Rimmel is definitely a better match for me.
If you're curious about the Apocalips Matte, Boots currently has a 2 for £10 deal on selected Rimmel products. Great deal, considering just one Apocalips is £6.49!
Have you tried the new Apocalips Matte version? If not, do you want to? What are your thoughts on the matte lip trend? X